Data growth applies to organisations and companies as well. However, today’s data systems are often complex and opaque, and they lack the ability to be scaled up to meet the needs of modern data-driven organisations.
The experience of the majority of organisations today is that their data is locked away in systems that do not speak to each other. What organisations really need is a common data source – a central nervous system that can be trusted and that makes every bit of data and every action available to all. This makes it possible to act as soon as data comes in, and makes today's inaccessible data systems more manageable and accessible.