Itera started by analyzing trends, customer needs, competitors and the market situation. Subsequently, comprehensive qualitative and quantitative analyzes of the two digital growth strategies were conducted against five criteria: price and product, market volume, digital self-service, costs and competitive situation. All data were compiled into a decision basis with evaluation of the two strategies, as well as a presentation of other measures for growth, including a targeted SME initiative.
The basis of decision defined
- a growth potential in the SME market and digital white label.
- a lending potential in a specific corporate segment and how this potential could be realized.
- how ongoing growth initiatives could be scaled and supplemented with a new digital banking concept.