Service design

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Through our service design approach, we bring better solutions to the market - faster, and at a lower cost. We think that sounds like a good idea. So do our clients.

Service design is a natural part of our deliveries, and has elevated brainstorming processes and concept development to a strategic level. Through a holistic and including approach, we create better and more user friendly and engaging solutions – often with a shorter path from idea to realization. Result: We bring better solutions to market faster, and at a lower cost. We think that sounds like a good idea. So do our clients.

User experience is the core of all our solutions. Our experts in service design, interaction design, information architecture, concept development and visual communication create good user experiences through a user-centered approach. We base our work on interaction principles, design theory, the current requirements for universal design and analysis of audiences and user requirements. Our service design methodology consists of five main activity types:

  • Explore
  • Ideate
  • Focus
  • Prototype
  • Test

Each interview and every workshop, observation, analysis conducted and prototype developed during the last years have contributed to building a strong service design practice, with efficient methods and process standards. We have an agile approach in the implementation to ensure high speed from idea to prototype. In this way, your business will be able to deliver better services to the market - faster, and at lower cost.

Lean Startup

In the same way as we work with service design, we have conducted many development projects in accordance with the Lean Startup principles throughout the past couple of years. Lean Startup is an approach to service design, making it possible to carry out an idea or respond to a market demand very quickly.

In several projects, we have been able to reduce time to market with more than 70 percent compared to using a more traditional development methodology, through following the main principle: focused work to create a minimum viable product. Then we measure, test and learn before we continue to build the solution. A successful Lean Startup project demands focus, ownership, progress without barriers and, not least, a common understanding of the process of creating a minimum viable product for further development.